Blog / Measurement
What to measure in a UGC campaign
Views are the start. Cost per 1,000 views, breakout rate and week on week change tell you what to do next.
October 28, 2026 · 2 min read · Friendzone team
In this article
A campaign with forty creators produces hundreds of videos a month. Total views tells you whether it was a good month. It does not tell you why, or what to change.
Cost per 1,000 views
Divide what you paid by the views you got. It is the one number you can compare across creators, platforms and months, and against what you pay for ads. Track it for the campaign as a whole and for each creator.
Views by platform
The same video can do very different numbers on TikTok, Instagram, YouTube and Facebook. If one platform carries most of your views, brief for it. If one is consistently quiet, stop asking creators to post there.
Which videos broke out
A handful of videos usually bring most of the views. Find them every week, look at the hook and the format, and turn what they share into new briefs. This is the loop that makes a program get better over time.
This period against the last one
One good week is noise. Compare each period with the one before it so you can tell a trend from a spike, and so you notice a slowdown while there is still time to act on it.
