Answers for brands and creators
The questions we hear most. If yours is not here, write to us and a person will reply.
Topics
Start with a topic.
Short guides and answers, grouped by what you are trying to do.
Briefs
What goes in a brief and how creators use them.
ReadCounting views
Connected accounts and the four platforms.
ReadCreator pay
Fees, view rates and bonuses.
ReadContracts
What is agreed before the first post.
ReadPayouts
When money arrives and what it covers.
ReadMeasurement
The numbers worth watching each week.
ReadQuestions
For brands
Running a campaign.
How do I start a campaign?
Set what a video pays, write your first briefs and invite creators. Each creator signs a contract online and connects their accounts, and their posts start to appear.
Which platforms does Friendzone count views on?
TikTok, Instagram, YouTube and Facebook. Views, likes and comments update as the numbers come in.
How are creator earnings worked out?
From the rates in each creator's contract: a fee per video, a rate per 1,000 views and any bonuses. Earnings add up through the month, with every video listed.
What if a creator posts the same video on several platforms?
The video is paid once, for the platform where it did best.
What does the UGC agent do?
It looks through popular videos in your category, pulls the hooks that are working and compares them with your own results. Then it drafts briefs and scripts you can send to creators.
Can I run campaigns for more than one brand?
Yes. Each brand has its own campaign, rates and creators, and you run them all from one login.
For creators
Posting and getting paid.
Do I have to follow a brief?
No. Briefs are ideas, not assignments. Use one as it is, remix it or post your own take. Every post pays the same.
How do my views get counted?
Connect your accounts once. Every new post then shows up in your dashboard with its views, likes and comments.
When do I get paid?
Earnings add up through the month and are paid out monthly by PayPal or Wise. Your dashboard shows the date the money arrives and which videos it covers.
Where do I find my contract?
In the dashboard, under Contract. It shows your pay, your platforms, your notice period and every change since you signed.
Can I work with more than one brand?
Yes. Each campaign you join appears in the same dashboard.
How pay is worked out
Every video shows its own maths.
Open a video to see the fee, the views it has earned on and what is still counting. Brands and creators see the same numbers.
$51.60
Talk to a person.
Tell us what you are trying to do and we will point you the right way.