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Friendzone

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About us

We built it for our own creators first

Friendzone started as the dashboard Rezi made to run its own UGC program. It worked, so we opened it to every brand.

Our story

From a spreadsheet to a product.

  1. 1

    The spreadsheet

    Rezi starts working with creators. Briefs go out by message, views are copied in by hand and payday takes days.

  2. 2

    The dashboard

    We build a place where creators see what to film and what they have earned, and we see which videos work.

  3. 3

    Friendzone

    Other brands ask to use it. We rebuild it so any company can brief, track and pay its creators in one place.

What changed for us. The same thing we want for every brand.

Before

  • Briefs sent by message
  • Views copied in by hand
  • Days to work out who was owed what

Now

  • Briefs creators pick up themselves
  • Views counted on four platforms
  • Payday takes minutes

What we believe

Three ideas the product is built on.

01

Creators know their audience

So briefs are ideas, not scripts, and every creator films their own take.

02

Everyone sees the same numbers

Brands and creators look at the same views and the same earnings. Nobody sends screenshots.

03

Payday should be boring

What a video pays is agreed up front, worked out for you and paid on time.

100% refund guarantee for the first 30 days.

“Friendzone made our UGC better at Rezi. Creators know what to post, we can see which videos work, and paying everyone at the end of the month takes minutes, not days.”
Jacob Jacquet

Jacob Jacquet

CEO, Rezi

Rezi
2.1M views on one video.
@careerlauren · Airlearn
I know what I earned per video.
@maya.makes · Suno
$1,250 paid for one month.
@deskdiaries · Gamma
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Which briefs should I film next?
3 briefs for youAvg views
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